Agency “Mis Latvija®”
The pageant has been a success already for more than 25 years in Latvia. “Mis Latvija®”, “Misters Latvija®” and “Miss Rīga®” trademarks are reserved exclusively for the National beauty pageants organised by the agency “Mis Latvija®”. In addition, the agency endorses a limited number of long-term regional partners.
Agency's sole owner and founder is Ms. Inta Fogele who has been organising Miss Latvia pageant since 1988. She has received awards for achievements in promoting cultural ties on two occasions between Latvia and Ukraine and Latvia and Malta, and acknowledged as one of the best directors of the National beauty contests in the world.
The government of Latvia supports the agency by financing the licenses to Miss and Mister World contests as a way of promoting image of the country in the world.
In the preceding years contacts have been developed with a large number of beauty pageant agencies around the world. Agency holds licenses for delegating representatives of Latvia to over 64 beauty contests in the world including Miss, Mister, Mrs. World and Mrs. Universe.
In recent years preparation of contestants, photo and video materials for National beauty contest took place in different exotic countries. These travels are absolutely free for the contestants whose traveling and accommodation expenses are fully covered. A sponsored flight takes Latvian VIP's, media and television teams that produce video and photo materials as well as ensuring press coverage of the host country. One of the main reasons for events like these is to broaden host countries knowledge of our and spread the word about our country. There is possibility to attend show programme where guests can see Latvian designer fashion shows, pop and folk music stars, dances etc.
Besides the National beauty contests the agency is also in advertising business but is not primarily commerce oriented.
Also, the agency takes part in various charity actions like Miss World Beauty With A Purpose events.
Our sponsors, who are provided exclusivity of co-operation in their field of activity, includes also such well known brands as Schwarzkopf Professional, Speedo, Gottex and biggest Latvian perfume producer Dzintars who have made “Miss” and “Misters” cosmetics lines and others.
The main emphasis of this event is on personal development of the participants in the preparation phase, in which the partakers have the unique chance to improve awareness and identity, develop talents and potential at the best Latvian and international experts of the given fields from table etiquette to yoga, from time management to self-defense (lessons from masters of karate, Taekwon-Do, Jiu Jitsu etc.) to name a few. During the contract period with the “Mis Latvija®” agency the entrants can visit a lot of different culture events for free, like concerts of Andrea Bocelli, Laibach etc. The event is non commercial and the participants take part in it without any financial contribution from them – anyone is invited. Also, the professionals, teachers and tutors in the preparatory phase and after are working for free.
It is important to take into account that the organizational process of the new candidate selection in the long-established path to the title of Miss Latvia through regional competitions has readjusted after the administrative-territorial reform of Latvia, now having 110 municipalities. Thus potentially there is the same number for different regional competitions, but “Mis Latvija®” agency informs that also in the future it remains virtully the only non-commercial organizer of such events.
“Mis Latvija®” name and logo are registered trademarks of agency “Mis Latvija®”. Do not incorporate “Mis Latvija®” name or logo into your own product names, service names, trademarks, logos, company names, websites, or social media, and do not adopt marks or logos that are confusingly similar to “Mis Latvija®” logo. Any use of “Mis Latvija®” name or logo must be truthful, fair, and not misleading.
Tel./fax: (+371) 67210914
Director Ms. Inta Fogele cell phone: (+371) 29222643